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The Po1 team is headed by Babita Baruah, senior vice president and executive business director, JWT Delhi. JWT has had the account for the last 25 years and it’s the agency largest.Ĭolvyn Harris, CEO, JWT South Asia, said the agency has similar structure in other geographies which are formed "on the specific requests of clients, and depends on their scale and ambition." The agency set up the team about two months ago to work on the 15 PepsiCo brands that it handles. Chauhan is returning to advertising at the behest of PepsiCo, having worked on several campaigns for the company, including ‘Mera number kab aayega’ and ‘Nothing official about it’, apart from the one cited above. She will be part of the Power of One (Po1) team that the ad agency is putting together to work on the PepsiCo contract, the first time that JWT will have a group of people solely dedicated to the promotion of one brand. Whatever the fate of the film, Himesh Reshammiya can congratulate himself on creating a youthful, entertaining score.MUMBAI: Anuja Chauhan, who built a solid reputation in advertising (‘Yeh dil maange more’) before veering off into chick lit (‘The Zoya Factor’), is returning to J Walter Thompson India as creative consultant. However, if you´re in the mood for a romantic ´filmi´ song, this number certainly fits the bill.ĭil Maange More is definitely worth listening to. Alka seems to have trouble with the high notes hear and sounds unbearably shrill in some places. The track is very reminiscent of the songs composed by Anand-Milind during the early nineties. The song is pleasant enough but we´ve heard this type of song a million times before. The ´sad´ version is nothing very note-worthy.Īlka Yagnik joins Sonu Nigam for the more conventional love song on the album, " Aisa Deewana". I guess the song is more of a ´mock rock´ number. The song has a rock flavour to it but all the electronic instruments bring in a pop sound. Sonu Nigam´s slightly ´angry´ rendition seems apt for the lyrics but it is not very easy listening. The frustrations encountered in love are given a voice in " Shiqwa Bhi Tumse". I can almost guarantee that you´ll be humming this song for hours after you hear it. Jayesh Gandhi is once again relegated to providing backing vocals. His soft rendition of this romantic number is in contrast to the fast tempo, but the song works nevertheless. Shaan proves once again that his talent is abundant. " Kubaku, Mujhe Tu Nazar Aaye" is a more sober affair but no less enjoyable. There is plenty of percussion and a very sweet tune, and Udit and Shreya hit every note perfectly. This amazingly ear-friendly song is in the style of the old Laxmikant-Pyarelal creations. Udit Narayan and Shreya Ghoshal demonstrate a lot of skill in,
#Dil maange more zip
and Sunidhi Chauhan zip through this bhangra-fusion number with ease and the result is an enjoyable affair. The interesting thing about " O Makna Ve" is that it uses the tag line for the film, "Why does it happen in love?", in the chorus. Not to be outdone, Sunidhi Chauhan does her best Asha Bhonsle impression to match Sonu note for note. This is a melodious number with a swinging sixties beat and a ´Rafi-esque´ rendition from Sonu. The ever-dependable Sonu Nigam kicks things off with the instantly hummable, However, Reshammiya has come up with a winning score for the dubiously titled, Dil Maange More. Usually, when an artiste is stretched thin with so much work, mediocrity sets in.
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Himesh Reshammiya has been rather prolific recently and almost every other soundtrack these days features his name on the cover. Public Rating Average: 5.1 / 10 (rated by 412 listeners)
#Dil maange more movie
Let us know what you think about this review Movie Review Reviewed by: Mandeep Bahra - Rating: 8.0 / 10
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Singers: Sonu Nigam, Sunidhi Chauhan, Udit Narayan, K.K., Shaan, Alka Yagnik, Shreya Ghoshal, Jayesh Gandhi Starring: Shahid Kapoor, Ayesha Takia, (introducing) Soha Ali Khan, Tulip Joshi, Gulshan Grover, Zarina Wahab